What’s the value of a marketing agency in the age of AI?
New AI tools push marketing production costs toward $0. As a result, the value for marketing teams—or really most knowledge workers—shifts from production toward coordination, judgment or strategy, and trust or
A theory of knowledge
Over the last three years, we’ve experienced a grand experiment in the use of AI—what it can do, what it can’t do. Everyone has a theory, but I’m convinced
Stop Designing. Start Deciding.
I’ve been skateboarding since I was 12. There’s little else that has shaped my worldview more than riding a plank with four wheels with friends, seeking new spots, filming each other.
The need to write
After a spiritual experience in college that led me to change majors from business to creative writing, I entered my first writing class. The professor asked about everyone’s favorite books and authors.
What’s your God metric?
I'm growing ruthless in my determination to focus. Not just personally—though it applies to how I spend my time, my values, my relationships—but especially in business.
At the very