Brandon Giella is the founder of Snapmarket.co, a digital marketing agency specializing in organic content. He earned an MA in biblical studies and an MBA in finance. He lives with his wife, daughter, and son in Fort Worth, TX.
New AI tools push marketing production costs toward $0. As a result, the value for marketing teams—or really most knowledge workers—shifts from production toward coordination, judgment or strategy, and trust or
Over the last three years, we’ve experienced a grand experiment in the use of AI—what it can do, what it can’t do. Everyone has a theory, but I’m convinced
After a spiritual experience in college that led me to change majors from business to creative writing, I entered my first writing class. The professor asked about everyone’s favorite books and authors.
I'm growing ruthless in my determination to focus. Not just personally—though it applies to how I spend my time, my values, my relationships—but especially in business.
At the very
That's the title of legendary 20th-century designer Dieter Rams' book on his 10 design principles. I've been thinking about these principles constantly from three different perspectives.
First, personally:
