Coordination: +50% of your time
How much time do you spend just coordinating information?
Think about it. Emails, phone calls, texts, Slack messages, comments in Figma, comments in your project management tool—the list goes on.
For business leaders coordinating information across sales, account management, internal teams, and vendors, I'd bet it's more than 50% of your time. Maybe significantly more.
This isn't just inefficiency. It's two distinct problems that AI is uniquely positioned to solve.
Problem #1: The Coordination Problem
This is literally moving information from one place to another. With the proliferation of AI agentic tools and what people are calling "vibe coding" or "vibe marketing," there are now a thousand different tools and a thousand different ways to connect with people.
The result? The quantity of information is accelerating. Higher volume of messages from a higher volume of tools flooding our attention.
What we desperately need is intelligent information processing—summarizing it, getting it into the right context so the right people at the right time have the right information to know what to do next. Just the next step.
AI is perfect for this. It's designed to process, synthesize, and route information efficiently.
Problem #2: The Creation Problem
Once you've coordinated information properly, then you face the creation challenge: How do I take this information and actually do something with it?
This could be design files in Figma, website updates in Framer, new content assets, campaigns, emails, presentations—the actual work that drives your business forward.
Here's the insight: Most companies are stuck solving the coordination problem manually, which means they never get the time and mental space to focus on the creation problem. They're drowning in information management instead of producing valuable work.
These are the two problems we're addressing with our new platform. Coordination first—getting information flowing efficiently to the right people. Then creation—empowering teams to actually build the assets and campaigns that drive growth.
More details coming in the months ahead, but this framework clarifies what we're after: less time coordinating, more time creating.
How much of your day is spent coordinating versus creating? Reply to this email and let me know.
As always, we're grateful to serve.
