Less but better.
That's the title of legendary 20th-century designer Dieter Rams' book on his 10 design principles. I've been thinking about these principles constantly from three different perspectives.
First, personally:
What do you want?
There are several moments in the New Testament where Jesus asks people this simple, profound question: "What do you want?" "Do you want me to heal you?" "Who
The work is never just “the work.”
I've been obsessing over this blog post for weeks. It's called "The is never just 'the work'" by Dave Stewart, and it includes graphics from
Coordination: +50% of your time
How much time do you spend just coordinating information?
Think about it. Emails, phone calls, texts, Slack messages, comments in Figma, comments in your project management tool—the list goes on.
For business
Marketing reflects internal clarity.
Marketing is just the external outworking of internal clarity. Over the last few weeks, we’ve been getting much more embedded with clients on high-level strategic work—not just messaging, branding, and podcast