New AI tools push marketing production costs toward $0. As a result, the value for marketing teams—or really most knowledge workers—shifts from production toward coordination, judgment or strategy, and trust or
How much time do you spend just coordinating information?
Think about it. Emails, phone calls, texts, Slack messages, comments in Figma, comments in your project management tool—the list goes on.
For business
Last week I mentioned the MIT study showing that 95% of organizations found zero return on $30–40 billion invested in AI tools. The problem isn’t AI per se. The problem is
Fintech company Ramp just posted for a "Vibe Growth Marketing Manager" who can "use AI tools, LLMs, no-code/low-code platforms, and smart automation to rapidly unlock new growth channels, improve
In Formula 1, milliseconds separate winners from everyone else. Every adjustment, every fraction of ride height, every split-second decision compounds into victory or defeat. In marketing, it’s the same principle, but the
