Business

A theory of knowledge

Over the last three years, we’ve experienced a grand experiment in the use of AI—what it can do, what it can’t do. Everyone has a theory, but I’m convinced

Less but better.

That's the title of legendary 20th-century designer Dieter Rams' book on his 10 design principles. I've been thinking about these principles constantly from three different perspectives. First, personally:

What do you want?

There are several moments in the New Testament where Jesus asks people this simple, profound question: "What do you want?" "Do you want me to heal you?" "Who

Marketing reflects internal clarity.

Marketing is just the external outworking of internal clarity. Over the last few weeks, we’ve been getting much more embedded with clients on high-level strategic work—not just messaging, branding, and podcast